By Ben Strauss and Molly Hensley-Clancy
During a meeting of women’s basketball coaches with NCAA President Mark Emmert on Wednesday, Georgia Tech Coach Nell Fortner issued a plea. Instead of treating her sport like a cost to minimize, the NCAA should see it the way so many others increasingly do: as an opportunity for growth.
“We’re a huge potential revenue stream,” Fortner explained. “Our athletes stay [in college] for four years. They garner new fans. They get more attention and will continue to. I think we’re going to miss a huge window if we don’t change things now.”