Demanding Our Fair Shot


The stark disparity between women’s and men’s college athletics became blatantly clear during the 2021 NCAA Division I Basketball Championships. This inequity must end. The Women’s Basketball Coaches Association is calling for change – not only from the NCAA, but from its governing board of university leaders and others in academia involved in college sports. Our women’s basketball student-athletes are setting new audience records and attracting more TV viewers than some professional sports that are fixtures on network television. Let’s seize this moment and together elevate women’s basketball to the next level.


Give us OUR FAIR SHOT to compete on a level playing field on and off the court.

Give us OUR FAIR SHOT by providing commensurate sales, marketing and promotional muscle so our women student-athletes get the visibility and recognition for their talents, competitive play and championships they deserve, which will fuel their ability to inspire and serve as role models.

Give us OUR FAIR SHOT by providing female Student-Athletes the same state-of-the-art resources, training facilities, amenities and branded courts as the men.

Give us OUR FAIR SHOT by giving coaches the same tools for recruitment and other incentives that allow us to identify and nurture the superstars of tomorrow.

Give us OUR FAIR SHOT by recognizing the superior achievements of our female student-athletes when they outperform academically, ascend to leadership roles after graduation and achieve positive life outcomes.

We Deserve

Join the Team

Get in the Game

Side-By-Side • You Decide



Top NCAA women’s basketball executive does not report to NCAA presidentTop men’s basketball executive reports directly to NCAA president
10-year history of funding and staffing cuts to women’s basketballDecades-long financial investments to grow franchise
Primary focus on cost structure and ROI; little focus on growth strategy or investmentFully developed long-term strategy to aggressively align NCAA media and marketing resources for MBB growth
Staff less than half the size of the men’sStaff is twice the size of the women’s
Limited third-party resources to support Division I Championship activation

Extensive vendor and third-party support resources to support Division I activation

No payment to conferences for championship wins Payments of more than $200 million to conferences for championship wins
Division I championship budget is half the size of the men’s Division I championship budget twice the size of the women’s
No sales of premier WBB marketing assets (Wade Trophy, Coaches’ All-America team, Coach of the Year, NCAA/WBCA Coaches’ Trophy) with NCAA as exclusive marketer Millions of sponsorship dollars for the sale of premier marketing assets
Anemic on-court branding of Division I Championship courts, labeled “Women’s Basketball” until Final Four Professional-quality branding of all championship courts and updated branding for Sweet 16, Elite Eight, and Final Four
Final Four sponsorships sold as an add-on to Men’s Final Four Corporate Champions sales, an afterthought Final Four sponsorships packages given priority to any men’s sales to avoid channel conflict
No live streaming or sponsors on an app built from a template with scant features, functionality, or opportunities for monetization App with live streaming and extensive custom features and functionality to drive sponsorships, cross-platform activation and monetization opportunities
No use of March Madness brand including on social media Fully leveraged use of March Madness brand on and off the court, with extensive sponsorship and social media opportunities
Championship branding uses “Women’s” qualifier Championship branding makes no mention of gender
No photos in NCAA digital media hub prior to Sweet 16 Thousands of images in NCAA media hub throughout the championship
No postgame interview transcripts until Sweet 16 Postgame interview transcripts for all men’s games in championship
No pre or postgame lead-ins or follow-up on broadcast Regular pre and postgame lead-ins and follow-ups to game programming for analysis on broadcast
93% graduation rate for Final Four teams 83% graduation rate for Final Four teams
8 of the top 10 social media influencers among student-athletes advancing to the Elite Eight are women 2 of the top 10 social media influencers among student-athletes advancing to the Elite Eight are men
Antigen COVID testing at Division I Championship PCR COVID testing at Division I Championship
One rack of hand dumbbells in training facility at Division I Championship State-of-the-art weight room in training facility at Division I Championship
Pre-packaged cold meals consisting of two boiled eggs and an apple for pregame breakfast Fully loaded hot buffets for pregame breakfast with meats, eggs, fruits, pastries
Skimpy Swag bags/gift suite Over the top quality swag bags/gift suite with designer and premium goods

News Feed

November 18, 2021

Expansion of 2022 DI Women’s Basketball Tournament to 68 Teams Approved

The Division I Council approved an expansion of the Division I Women's Basketball Championship bracket from 64 to 68 teams, effective with the 2022 championship. "This immediate expansion of the women's basketball championship reinforces the fact that leaders within Division I are committed to strengthening aspects of the women's basketball championship that directly impact student-athletes," said Council chair Shane Lyons, athletics director at West Virginia. "We look forward to the positive change this will have for the student experience at the championship, especially as it relates to equal team opportunities to compete in the tournament." Both the Division I Women's Basketball Committee and the Division I Women's Basketball Oversight Committee supported the expansion, which brings participation opportunities for the women's tournament in line with the men's event.
September 29, 2021

March Madness brand will be used for DI Women’s Basketball Championship

The NCAA Division I Women's Basketball Championship will use March Madness marketing and branding beginning with the 2022 tournament, which culminates with the Women's Final Four on April 1-3 in Minneapolis. That was one of the recommendations from a comprehensive external review of gender equity issues in connection with NCAA championships, including issues that arose during the 2021 Division I Men's and Women's Basketball Championships.
September 7, 2021

How Female Athletes Are Pushing for a Level Playing Field

A viral video of the makeshift weight rooms at this year's NCAA March Madness tournament, posted by University of Oregon's Sedona Prince, gained national attention for encapsulating the gender disparity that exists between men's and women's sports. The dumbbells -- or lack thereof -- represented a heavy truth for female athletes in the United States. Both the US women's national teams in hockey and soccer have fought for increases in wages and equitable treatment, arguing that the value they bring to global events like the Olympics and world championships isn't being fairly compensated. In 2017, members of the women's hockey team reached a landmark four-year deal with USA Hockey after threatening a boycott.

If your organization or company would like to be a sponsor of women’s basketball and/or the Women’s Basketball Coaches Association (WBCA), please contact Otis Wiley.