The NCAA has changed its Final Four logos and basketball tournament social media channels. It’s a seemingly small change that might have a big impact on the continued effort to equalize the men’s and women’s games. Getting both tournaments equal branding has long been a goal of advocates for women’s athletics.
“If you’re going to make them separate, then make sure that the marketing for both tournaments is equal and fair,” IU women’s basketball coach Teri Moren told IndyStar in November. “If you’re not going to do that, then you’ve got to bring us together, because to do that for one and not the other is wrong. Our women deserve that.”
The men’s and women’s Final Four each have their own logo now, as well as their own Twitter handle. Previously, there was only one Twitter account (@FinalFour) which branded itself as the “official” handle for the tournament and only tweeted about men’s games.