The financial burden on NCAA sports wears wingtips, not sneakers
Never again let someone from the NCAA call women’s basketball or any other sport a “cost.” Connecticut’s Paige Bueckers is not a cost. She is the entire damn point. The real cost, the real burden in this iniquitous, contemptible system is the legion of skimmers and coasters led by the devious do-nothing NCAA president Mark Emmert and his board of governors cronies.
By Sally Jenkins
Never again let someone from the NCAA call women’s basketball or any other sport a “cost.” Connecticut’s Paige Bueckers is not a cost. She is the entire damn point. The real cost, the real burden in this iniquitous, contemptible system is the legion of skimmers and coasters led by the devious do-nothing NCAA president Mark Emmert and his board of governors cronies. There is the dead weight.
How many AT&T cellphone plans do the Connecticut women have to sell on ESPN to subsidize Emmert’s steakhouse dinners? How many bottles of Coca-Cola must the Stanford women peddle for free before their game is treated equitably and promoted decently by the NCAA? The biggest drag on collegiate sports, the real liability, is not women’s basketball. It’s these murkily titled, excessively salaried suits, who try to paint women’s teams as a revenue fail to cover their soft-padded seats.