By Greg Johnson
The NCAA Division I Women’s Basketball Championship will use March Madness marketing and branding beginning with the 2022 tournament, which culminates with the Women’s Final Four on April 1-3 in Minneapolis.
That was one of the recommendations from a comprehensive external review of gender equity issues in connection with NCAA championships, including issues that arose during the 2021 Division I Men’s and Women’s Basketball Championships.
Details of how the March Madness brand will be incorporated into the Division I women’s basketball tournament are still being developed.
“Women’s basketball has grown tremendously over the past several years, and we remain focused on our priority of enhancing and growing the game,” said Lynn Holzman, vice president of women’s basketball. “The brand recognition that March Madness carries will broaden marketing opportunities as we continue that work to elevate the women’s basketball championship.”