By Lois Elfman
Considerable discussion about gender equity in college sports took place at this year’s Sports Business Journal Learfield Intercollegiate Athletics Forum.
An animated panel titled, “The Economics of Diversity, Equity and Inclusion,” focused on the economic cost of ignoring DEI issues and the positive impact of embracing them.
Moderated by Dr. China Jude, vice president, DEI, Denver Broncos, previously a senior athletic administrator at Queens College and the University of Wyoming, panelists discussed the economics integrally connected to DEI work. Jude asked Sean Frazier, associate vice president and athletic director at Northern Illinois University, about revenue generation and target markets, specifically for underrepresented populations.