Women’s sport could generate £1bn revenue by 2030
Women's sport in the UK has the ability to generate £1bn in annual revenue by 2030 but needs the visibility to succeed, according to a new study.
Women’s sport in the UK has the ability to generate £1bn in annual revenue by 2030 but needs the visibility to succeed, according to a new study.
The revenue is set to triple from the current £350m per year say the projections released by the Women’s Sport Trust and data and insight agency Two Circles.
But the research found the sports industry under-invests in making female athletes front and centre thus limiting rights owners’ ability to capitalise on commercialising growing interest.